ONLINE ENTERTAINMENT MARKETING:

Online Promotions Group / HollywoodPrize.com was founded in August 2003. We are the premiere interactive agency for entertainment marketing lead generation, data management and metric analysis for online brand promotions. Our solutions are specifically designed to meet the needs of independent to mid-major brands - (i.e. artists, filmmakers, musicians, bands, comedians, dancers, performance artists, fine artists, game publishers, books/magazine publishers, television production companies, threatres and much more).

Our online entertainment marketing solutions will help you to learn, analyze and measure more statistically relevant information about your brand's potential consumer.


This would include but not limited to: a) age b) gender c) geographic location d) contact info e) sales reach

Auxiliary Solutions
HollywoodPrize.com also offers you many different additional solutions that can help promote your brand. These include the following:

• Blogs (Movable Type)
  A blog is website that functions as a personal diary, journal or sounding board for your brand. This is a place where you can post "unofficial" messages, thoughts, opinions, and topics about whatever is on your mind so that your fans or potential consumers can learn more details about you and/or share feedback. HollywoodPrize can help you to install blog software (i.e. Movable Type) on to your server and help troubleshoot any technical problems in the first year. With Movable Type, you can stream your content in RSS XML and ATOM feeds; delete, unpublish or suspend any outdated content items in just a click; publish, unpublish or delete any fan or consumer feedback threads and talkbacks; maintain a permanent data record of all your entries. For an additional annual fee, OPG can help maintain your blog and provide additional technical assistance.

• Email Marketing / SMS Text Messaging
  After your sweepstakes contest, festival or other online promotion is over, you will have an email and/or SMS mobile list. The question then is? What to do with it? Well, in Stage Two, OPG can help you design, deploy and track your email blasts and increase your online sales potential to the email and/or SMS mobile addresses on your list. We would of course only deploy your email or SMS Text Message offers to those fans that have requested (i.e. "opt-in") to receive such information. That means we are CAN-SPAM compliant. However, since HollywoodPrize was designed to segment all of your lists (i.e. eNewsletter, Promo, and SMS Text Messaging) - we've got you covered! Our tracking capability will help you to analyze open rates, bounce backs, click-thrus, page views, unsubscribes, new subscribers, etc.

• Content Management (powered by MAMBO)
  Are you tired of hiring an expensive webmaster to make simple text and image changes to your website? Learn to use MAMBO and manage your own content. MAMBO is the leading Content Management Solution (CMS) software available today. OPG can install MAMBO on your server to help you to manage your content including text, images and links without any need to learn HTML or web programming; access content to your website through one secured login and password; stream your content in RSS XML and ATOM feeds; delete, unpublish or suspend any outdated content items in just a click; add users to your master account and assign them specific access to your website content; create special content areas and give your website visitors access to such content on a paid or permission basis. OPG offers base and custom MAMBO installations for your brand. In other words, you can keep your existing website graphics and merge it with MAMBO's backend (custom), or you can utilize MAMBO's base navigation, layout and functionality for your site. For an additional annual fee, OPG can help maintain your MAMBO site and provide additional technical assistance. You decide!

• MySpace, Facebook, YouTube Campaigns
  Looking to add "qualified" friends your artist's MySpace, Facebook or YouTube page? Hire OPG to manage your viral campaign efforts and let us do the rest. Each month, we will research, contact and maintain your MySpace, Facebook, YouTube friends list as well as keep your content (including music clips, layout, etc) and inbox updated with current promotional information. We will also help you to email blast messages through MySpace, Facebook, YouTube to all of your friends about your upcoming tour, new CD/DVD release, promotion (e.g HollywoodPrize Sweepstakes Contest) etc. and manage all of your outbound external marketing efforts.

• SEM/SEO
  Ever wonder why certain websites are ranked higher by Google than others? Its called Search Engine Optimization (SEO). This would include optimizing your meta tags, creating reciprocal links, improving your link relevancy and managing the appropriate keyword / link density within your website or blog pages. After OPG finishes optimizing your site, we will then submit the final product to thousands of search engines for indexing and robot crawling.
  
  OPG also has a team of experienced Entertainment SEM Search Engine Marketing Managers to help manage your online Paid Search Pay Per Click (PPC) marketing campaigns for your entertainment brand or site. You site would be listed on the right hand side and top (blue) panel of Google based on a bidding of keywords. We help to research, bid and manage the content of your premium paid listings on tier 1 search engines such as Google, Ask, Yahoo! and AOL and deliver optimized PPC campaigns that help you reduce cost and increase relevant web traffic and revenue.

• Barter / Online Paid Advertising Promotions
  OPG has invested enormous dollars into researching and maintaining a directory of websites to promote your brand, sweepstakes contest, festival, artist, and website. For those sites that have small traffic numbers, but perhaps relevant visitors to your brand, we can contact the webmaster and request that they place your promotional banner, button or link on their site. We can typically request or "barter" up to 8 promotional sites for you on HollywoodPrize at one time. You can manage these sites (or Link Partners) at any time through your Sponsor account. This would include tracking the number of visitors each "barter" Link Partner site sends to your sweepstakes contest page or festival; the number of these visitors that have entered or registered with your promotion (i.e. "conversions"); and how many different times your sweepstakes contest or festival page was viewed during the course of your promotion by these visitors. Similarly, for those sites that receive large amount of traffic, we can purchase online advertising (usually PPC) on relevant sites on your behalf and help drive additional (paid) or sponsored traffic to your online promotion page.

• Net Video / Podcasts
  OPG also offers complete video, editing, web compression and RSS Podcasting services for your brand. This would include the hiring of a professional film crew to tape, film and record any event (e.g. recording session, live concert, public appearance, etc) that you would like and delivery of a final multimedia presentation (MPEG, Quicktime, Windows Media) file for use on your website or embedded email link.

We know how important your brand, artist, portal and/or service is and how much money you've invested in delivering your final product. We are sensitive towards your needs to deliver quick but accurate and uncompromised results. Contact us today or call 646-320-5162 if you're interested in learning more.